Themify Builder is a page builder plugin that comes bundled with all Themify themes.
The core page builder plugin is free to use on any site regardless of theme, but they also offer the Themify Builder Pro plugin that is billed as a theme builder plugin (as opposed to page builder). This has the capability to edit any part of the theme - pages, posts, header, footer, sidebar, etc.
Free Plan Limitations
As mentioned, the free version of the Themify Builder plugin is only capable of creating / editing pages or posts, the paid version allows editing the entire theme.
Additionally, while the core Builder plugin comes with a few standard user interface elements, there is an Addon bundle (not available with the free plan) that extends these to add elements such as pricing tables, WooCommerce products, sliders etc. In total, the Addon Bundle adds another 25 interface elements to the Builder plugin.
Front end & Back end editors - as with a couple of other page builders, Themify Builder includes both a back end editor (for modifying pages in the admin area of WordPress), and a front end editor for editing posts in place as you see them.
Layout Grid - allows splitting content into any number of rows & columns, including nested columns.
Layout Parts - think of layout parts as reusable templates. Update the layout part, and that will be updated wherever it's used on the site.
Responsive - where would we be without responsivity these days?
There is only one pricing plan for Themify Builder Pro - $69. This is not a subscription, although support will only last for one year, and you will not be able to update the plugin after that point.
So although it is a one time fee, to keep the plugin updated you would need to renew annually. A renewal with a 30% discount.
Additionally, if you wish to use their Addon Bundle, that would set you back another $39.
Themify Builder is a reasonable if somewhat rudimentary option, and can be cost effective if you're an agency, however the requirement for yearly renewals if you want to keep the plugin updated, means that in the long run something like Divi might be more reasonable in that situation.
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