First time here?
Find out how we want to help you as a developer, and plant trees here
Smart Builder pulls data from more than 1.5 billion conversions on other landing pages to figure out which layouts and headlines work best. Instead of spying on competitors to see what strategies they use on their landing pages, you can use Smart Builder. It uses data based on AI to give you layout and headline suggestions.
Smart Builder continually analyzes more and more data, so it keeps getting smarter. In addition, in the future, Unbounce will roll out sales copy recommendations in addition to headline recommendations.
You can input your campaign goals, audience information, and industry details so Smart Builder can create a recommended landing page template just for you.
The Smart Traffic feature is a separate feature that can also increase conversions. It displays a different landing page variant to different visitors, based on the ad copy they clicked on. The tool starts working after around 50 visitors or so. You'll need at least two variants so the tool can route visitors to the variant they will be most likely to convert on.
According to Unbounce, marketers who use Smart Traffic see an average 30 percent increase in conversions.
Unbounce offers a 14-day free trial that gives you unlimited access to things like landing page creation, sticky bars, and pop-ups. After 14 days, you'll need to sign up for a paid plan to continue working with the plugin.
Other than Smart Builder and Smart Traffic, Unbounce has pretty standard features.
Over 100 mobile-optimized templates to choose from for various categories, such as product, sales, and webinar pages
A drag-and-drop website builder with a builder grid to help you create visually appealing pages
Preview how your pages will look and edit separately for mobile and desktop
Create pop-ups and sticky bars for your regular pages
Set triggers for your pop-ups and choose who to display them to
Use dynamic text replacement to optimize pop-up text for visitors
Publish landing pages to your WordPress site from your Unbounce account (if you have the Unbounce plugin installed)
Allow team members to publish pages to WordPress from Unbounce without logging into WordPress or having a user account on WordPress
Integrate with a wide range of tools, such as Aweber and Hubspot
Choose between five plans:
Launch: At $80/month, this plan is for up to 20,000 visitors and 500 conversions on a single domain. It gives you access to the Smart Builder.
Optimize: This plan costs $120/month and gives you access to Smart Traffic. It allows for up to 30,000 visitors and 1,000 conversions on three domains.
Accelerate: This plan costs $200/month and allows for up to 40,000 visitors and 2,000 conversions on seven domains.
Scale: At $300/month, this plan lets you connect up to 15 domains and allows up to 3,000 conversions and 50,000 monthly visitors.
Concierge: Those with broader needs can choose a custom plan.
If you sign up for a year when you choose any of the first four plans, you'll get 10 percent off each month.
Unbounce is a pretty good tool, but it costs more than many other landing page builders. Nevertheless, it's worth trying for its Smart Builder and Smart Traffic AI conversion tools, as they might help you increase conversions.