Unbounce WordPress Landing Page Builder

Create a WP Landing Page

Updated on: 12th Oct 2021
Unbounce is a popular landing page builder and WordPress plugin. While not as famous as some other landing page builders, and not as cheap either, Unbounce does have thousands of satisfied users. As of this writing, it has over 20,000 active installations.

Some of the things that make it unique include its machine-learning conversion optimization tools. Smart Builder gives you recommendations when building pages based on over 1.5 billion other conversions. Smart Traffic sends visitors to the landing page variant they will be most likely to convert on. It also uses dynamic text replacement for pop-ups. 

Other than that, Unbounce is a pretty standard landing page builder, but it does offer a large selection of integrations. While it doesn’t have a free plan, it does offer a free trial for all plans.  Reviews are mixed and generally positive, with negative reviews focusing mainly on the lack of a forever-free plan. 

Unbounce is perfect for digital marketers and small businesses. It's updated regularly and adds new features periodically. However, updates for new WordPress versions may take a bit longer than some other popular plugins. Nevertheless, Unbounce is generally considered to be a solid landing page builder that will help you save time. 

What sets Unbounce WordPress Landing Page Builder apart

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    Smart Builder

    Smart Builder pulls data from more than 1.5 billion conversions on other landing pages to figure out which layouts and headlines work best. Instead of spying on competitors to see what strategies they use on their landing pages, you can use Smart Builder. It uses data based on AI to give you layout and headline suggestions. 

    Smart Builder continually analyzes more and more data, so it keeps getting smarter. In addition, in the future, Unbounce will roll out sales copy recommendations in addition to headline recommendations.

    You can input your campaign goals, audience information, and industry details so Smart Builder can create a recommended landing page template just for you.

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    Smart Traffic

    The Smart Traffic feature is a separate feature that can also increase conversions. It displays a different landing page variant to different visitors, based on the ad copy they clicked on. The tool starts working after around 50 visitors or so. You'll need at least two variants so the tool can route visitors to the variant they will be most likely to convert on. 

    According to Unbounce, marketers who use Smart Traffic see an average 30 percent increase in conversions.

Free plan limitations

Unbounce offers a 14-day free trial that gives you unlimited access to things like landing page creation, sticky bars, and pop-ups. After 14 days, you'll need to sign up for a paid plan to continue working with the plugin.


Thrive Architect

Thrive Architect


Thrive Architect, by Thrive Themes, is an impressive landing page builder. With its Smart Landing Page Builder, you can instantly apply styling changes to several elements on a page at once or apply your brand color palette to the entire page instantly.

It allows you to preview how your page will look on different devices and toggle elements to be shown or hidden on different screen sizes. It's a true front-end editor, and it provides many elements optimized to increase conversions.

Thrive is a lot cheaper than Unbounce. For just $19/month (paid annually), you get not only the landing page builder but other Thrive tools too, such as Thrive Comments, Thrive Quiz Builder, and Thrive Apprentice (for building online courses).

Leadpages WordPress Plugin

Leadpages WordPress Plugin


Leadpages is one of the most successful landing page builders on the market. It provides a wide selection of templates — not only for individual landing pages but for entire websites.

Website templates allow you to create small websites to advertise an event, podcast, or anything else — the range of categories is larger than on Unbounce.

Not only can you create pop-ups and floating bars, but you can also create check-out forms. Leadpages gives you real-time conversion tips and in-depth analytics to help you optimize for conversions.

Leadpages is cheaper than Unbounce, with plans starting at $59/month. Bear in mind, this plugin integrates with the LeadPages account, so it's not a stand-alone page builder.

PluginOps Landing Page Builder

PluginOps Landing Page Builder


If none of these options seem affordable to you, check out PluginOps. With plans starting at just $4.99/month (paid monthly), even small business owners on a budget will be able to afford it.

PluginOps might also be a better option for agencies looking to connect a large number of domains. While you would need a custom plan on Unbounce for more than 15 domains, PluginOps has an affordable Agency plan. For just $19.99/month, you can set PluginOps up on an unlimited number of domains.

The downside of PluginOps is that it doesn't offer a free plan or even a free trial. However, it does offer a money-back guarantee. You can get a refund within 14 days of your purchase if you're not satisfied, no questions asked.

For businesses that need help creating landing pages that convert, PluginOps offers premium landing page and funnel design building services.

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Other than Smart Builder and Smart Traffic, Unbounce has pretty standard features. 

  • Over 100 mobile-optimized templates to choose from for various categories, such as product, sales, and webinar pages

  • A drag-and-drop website builder with a builder grid to help you create visually appealing pages

  • Preview how your pages will look and edit separately for mobile and desktop

  • Create pop-ups and sticky bars for your regular pages

  • Set triggers for your pop-ups and choose who to display them to

  • Use dynamic text replacement to optimize pop-up text for visitors 

  • Publish landing pages to your WordPress site from your Unbounce account (if you have the Unbounce plugin installed)

  • Allow team members to publish pages to WordPress from Unbounce without logging into WordPress or having a user account on WordPress

  • Integrate with a wide range of tools, such as Aweber and Hubspot


Choose between five plans:

  • Launch: At $80/month, this plan is for up to 20,000 visitors and 500 conversions on a single domain. It gives you access to the Smart Builder. 

  • Optimize: This plan costs $120/month and gives you access to Smart Traffic. It allows for up to 30,000 visitors and 1,000 conversions on three domains. 

  • Accelerate: This plan costs $200/month and allows for up to 40,000 visitors and 2,000 conversions on seven domains. 

  • Scale: At $300/month, this plan lets you connect up to 15 domains and allows up to 3,000 conversions and 50,000 monthly visitors. 

  • Concierge: Those with broader needs can choose a custom plan. 

If you sign up for a year when you choose any of the first four plans, you'll get 10 percent off each month.


Unbounce is a pretty good tool, but it costs more than many other landing page builders. Nevertheless, it's worth trying for its Smart Builder and Smart Traffic AI conversion tools, as they might help you increase conversions.