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Avada has been around for a long time, and has claimed the crown of top selling WordPress theme for as long as I can remember (that might be true on ThemeForest, it's debatable outside of there however). It has changed a lot in the nearly 10 years since it's release, including getting it's own content builder, multiple one click install demo sites, and gaining an enormous amount of flexibility.
Divi is a multipurpose WordPress theme that incorporates a page builder. Its website boasts that over 760,000 users have purchased this product. Its developer, Elegant Themes, is well-regarded on TrustPilot: 97% of nearly 17,000 reviews gave them 5 out of 5 stars.
This theme is unique because of its price-to-quality ratio — page builders that provide the options offered by this theme are usually more expensive to use on multiple websites. It includes a theme builder, over 1,600 layouts, 46 modules (website elements), and content split testing. There is also a builder plugin if you want to create pages while using a different WordPress theme.
Overall, you can use Divi Theme to design a site from the ground up, find a pre-made layout for your site, or do anything in between.