Implementing an easy-to-use appointment creation process on your WordPress website can lead to increased sales, revenue, and customer loyalty. WordPress appointment and booking plugins make it easy to integrate this functionality on any WP-powered site. These plugins work by presenting highly-usable scheduling forms on the front end while also providing an easy way for website admins to manage bookings from the back end (WP dashboard). Choosing the right appointment plugin is crucial as customers will easily abandon any online appointment setting process that appears to be difficult or cumbersome. Developers need to evaluate each plugin on its own merit by assessing for simplicity, performance, and key features such as customizability, payment processing, calendar, and SMS/email notifications.